A bit about me...

I've had the privilege of being the Brand or Marketing & PR Director for some of my own favourite brands - Clarks Originals, Mulberry, Jaeger, Monsoon, Accessorize, hmv, Waterstones, Penguin and Penguin Random House. Helping them tell their unique brand stories in compelling ways - both digitally and physically.

I've seen it from the inside - from publishing to fashion from books to music from luxury brands to the High St - from the UK and around the world.  Along the way I've worked with major entertainment and technology brands including: Universal Music, Warner Bros, Nintendo and Apple. I've also had the pleasure of working both on and offline alongside world class talent - creatives, designers, photographers, stylists, PR gurus and writers. I've also worked with the Design Museum in an advisory capacity.

I love understanding brands - big and small - thinking strategically and creatively about how to develop their individual campaigns and overall strategies within our increasingly digital, experiential and global world - and making a commercial impact. I also mentor within the Creative Industries.

​

​